How an Explainer Video Can Be Your 24/7 Salesperson
When it comes to selling your product or service, you often dream of having the perfect salesperson to work tirelessly around the clock, captivating prospects and closing deals. But what if this “salesperson” didn’t require sleep, breaks, or even a salary? Meet your new best friend in scaling your business—explainer video.
From driving awareness to simplifying complex ideas, explainer videos are more than just eye-catching animations or concise storytelling tools. They can function as a seamless extension of your sales team, engaging audiences, building trust, and guiding leads towards conversion.
If you’re still wondering how explainer videos can elevate your business, this article is for you. We’ll explore why they are an essential part of modern marketing and how they can work as your round-the-clock sales superstar.
Why Explainer Videos Are the Ultimate Sales Tool
An explainer video is essentially a short, engaging video designed to explain your product, service, or concept in a way that’s simple, fun, and highly effective. But what sets it apart from conventional sales pitches? Here are the top factors that make explainer videos a game-changer in sales strategies:
Converts Complex Ideas into Clear, Digestible Content
Complicated jargon or drawn-out explanations are the quickest ways to lose your audience’s attention. Explainer videos condense complex concepts into a visually appealing and easy-to-digest format. By combining motion graphics, relatable scripts, and straightforward messaging, they break down even the most technical topics into clear, actionable insights.
For tech-driven companies or industries dealing with intricate processes, visual aids such as explainer videos make complicated ideas feel approachable. And when prospects understand what you’re selling, they’re more likely to take action.
Builds Trust Through Engaging Storytelling
Trust is at the core of every successful sale. A well-crafted explainer video not only highlights your offering’s value but also builds authenticity through meaningful communication. By weaving in relatable narratives or real-world scenarios, your target audience can visualize how your solution aligns with their needs.
For example, consider customer pain points and showcase how your product or service eliminates them. A compelling story appeals emotionally to your audience, fostering trust and credibility.
Works on Autopilot, 24/7
Unlike a live salesperson, an explainer video works tirelessly without breaks. Whether it’s 3 AM in New York or noon in Tokyo, your video can reach a global audience across time zones. Embedded on your website, landing pages, social media platforms, or email campaigns, this evergreen asset continues to generate leads and conversions long after its initial rollout.
Furthermore, analytics tools allow you to monitor video engagement. You’ll gain insights into which parts of the explainer video resonate most with your audience, enabling continuous improvement for better results.
Caters to Modern Consumer Preferences
Attention spans are shorter than ever. Today’s consumers demand quick and engaging content, and explainer videos fit the bill perfectly. With 73% of people claiming they’d rather watch a short video to learn about a product than read text, this format ensures your pitch is not only heard but actively absorbed.
Video content also encourages sharing. People are far more likely to share an entertaining or visually appealing explainer video than they are a lengthy product manual. This boosts your brand’s visibility and helps extend its reach organically.
How Explainer Videos Fit Into Your Sales Funnel
To fully leverage the power of an explainer video as your 24/7 salesperson, it’s important to integrate it throughout your marketing and sales ecosystem. Each stage of your funnel offers unique opportunities for your explainer video to shine.
Awareness Stage
At the top of the funnel, your goal is to grab attention and make new audiences aware of your brand. An explainer video here is designed to be eye-catching and entertaining while introducing your product or service. Keep it short (30–60 seconds) and focus on conveying your unique value proposition.
A great example might be an animated ad served to social media users that explains how your software streamlines daily workflows. Hook your audience with a bold opening line or a relatable pain point to keep them watching.
Consideration Stage
When potential leads are evaluating different options, they need proof that your solution is worth it. Your explainer video during the consideration stage should focus on how your product solves a specific problem, supported by benefits and features.
For instance, showcase your software’s key functionalities with a mix of screen recordings and testimonials. This is the time to lean into how your offering stands apart from the competition.
Decision Stage
At the bottom of the funnel, prospects are close to purchasing. Here, your explainer video should nudge them towards the finish line with a strong call to action. This could include instructional content, pricing breakdowns, or even tutorials showing how easily they can get started.
By alleviating lingering doubts and addressing last-minute questions, your explainer video builds confidence in the decision-making process. Pair it with testimonials or case study clips for an extra boost.
Pro Tips for Creating a High-converting Explainer Video
A brilliant strategy goes hand-in-hand with strong execution. Here’s how to ensure your explainer video doesn’t just meet expectations but exceeds them:
Keep It Short & Engaging
The sweet spot for most explainer videos is 60–90 seconds. Anything longer risks losing your audience’s interest. Stay selective about what information you include and focus on the key message.
Put Your Audience First
Your explainer video should be about your customers, not your brand. Highlight how your solution addresses their challenges and makes their lives easier. Use clear and relatable language to connect with them.
Invest in Quality Production
Visuals matter. An amateur-looking video can erode your brand’s credibility, while professional production ensures a lasting impression. High-quality animations, sharp text overlays, and crisp soundtracks go a long way in conveying trustworthiness.
Include a Strong Call-to-action
Whether it’s “Book a demo,” “Sign up for free,” or “Learn more now,” end your video with a clear action step for your audience to follow. Without a CTA, your viewers are left hanging, reducing the likelihood of conversions.
Why Your Business Needs an Explainer Video
Still on the fence? Here’s why investing in an explainer video is one of the best decisions you’ll make for your sales strategy:
- Boost Conversions: Studies show that landing pages with explainer videos experience up to 80% higher conversion rates.
- Simplify Pitching: Prospects often need several touchpoints to make a decision; a strong explainer video ensures your pitch is consistent and buyer-friendly.
- Build Authority: Position yourself as the expert by breaking down problems your audience encounters and offering clear solutions.
An explainer video isn’t just “nice to have”—it’s an invaluable asset that can elevate your marketing and sales game.
Empower Your Sales Strategy Today
Your 24/7 sales rep is just one video away. The power of an explainer video lies in its ability to engage, inform, and convert across all hours, time zones, and platforms. Whether you’re generating leads, guiding prospects down the funnel, or closing deals, this tool becomes an essential cog in driving business growth.
Need help creating your explainer video? Take the next step towards leveling up your sales strategy. Partner with a team that specializes in high-impact visual storytelling—for results that speak for themselves.
